We began with a discovery session to align with Purple Pros' vision and audience. Inspired by the platform’s creative spirit, we developed a bold and expressive brand identity for the mobile app. The logo blends fluid shapes and typographic finesse to reflect storytelling in motion. A rich, modern color palette paired with clean, legible typography creates an inviting yet professional feel. Custom icons and visual elements add personality throughout the app, while a detailed brand guide ensures consistency across digital touchpoints and future marketing efforts.