Club13th

Branding

Club 13th, an exclusive pool club for cue sports enthusiasts, approached us to craft a bold, modern, and slightly mysterious brand identity. Our goal was to create a visual system that captures the strategic, high-stakes nature of competitive pool, designed to stand out both in the club’s environment and across digital platforms.

Our Approach

We kicked off with a discovery session to align with Club 13th’s vision and audience. Drawing on the bold, mysterious vibe of the number 13, we crafted a sleek brand identity featuring a geometric logo that blends a cue stick, triangle rack, and the number 13. The deep green, matte black, and gold palette adds a luxe, edgy feel, while modern typography and custom icons bring character to every touchpoint. A comprehensive brand guide ensures consistency across print, digital, and club environments.

Deliverables

Primary & secondary logos (horizontal, stacked, and icon versions)
Color & typography system
Custom icon set
Club merchandise mockups (jerseys, cue cases, hats)
Signage concepts (outdoor, indoor, neon)
Social media branding templates
Brand guideline document (PDF)

Results

80%

New engagements

90%

New memberships

50%

Boost in sponsorship

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